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About the program

Students will develop processes to communicate with targeted customers. They will create, implement, and critique online advertising, email marketing, websites, social media, mobile marketing, search-engine optimization, videos, images, podcasts, and webinars. Students will apply project management techniques to guide and control digital communications efforts. This program is ideal for the business minded student or future entrepreneur. Students will take initial steps to establish a business and develop a commercialization strategy.

Business presentation

Social media marketing

Ad spend overview

Digital marketing elements

Course Descriptions

Explore the program

Watch the Digital Marketing & Management program video to explore the lab and see the many hands-on learning opportunities that the program provides our students

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Discover career opportunities

View our career tree to learn about the wide variety of professional opportunities students are prepared for upon program completion or with further education

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Britany Hickey

Meet the instructor

Britany Hickey is the Digital Marketing & Management program instructor. Ms. Hickey has been at TCTC since 2024, she worked in the industry for 5 years before joining our team

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College credits

Earn up to 48 college credits through academic courses and articulated credit at individual colleges through this program

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Industry credentials

Industry-recognized credentials and certifications are embedded into this program

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Student organizations

Participate in BPA — which aims to provide students ways to learn and achieve through competitions

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Program supervisor

Have questions or need more information about this program? Contact Mrs. DeToro at 330-847-0503 x1038

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