About the program
Students will develop processes to communicate with targeted customers. They will create, implement, and critique online advertising, email marketing, websites, social media, mobile marketing, search-engine optimization, videos, images, podcasts, and webinars. Students will apply project management techniques to guide and control digital communications efforts. This program is ideal for the business minded student or future entrepreneur. Students will take initial steps to establish a business and develop a commercialization strategy.
Course Descriptions
Explore the program
Watch the Digital Marketing & Management program video to explore the lab and see the many hands-on learning opportunities that the program provides our students
Discover career opportunities
View our career tree to learn about the wide variety of professional opportunities students are prepared for upon program completion or with further education
Meet the instructor
Britany Hickey is the Digital Marketing & Management program instructor. Ms. Hickey has been at TCTC since 2024, she worked in the industry for 5 years before joining our team
I've been at TCTC for three years, starting with the Early Innovators Academy and now in the Digital Marketing & Management program. This program has been incredibly beneficial in broadening my knowledge of the marketing field. I've gained valuable skills and am growing in multiple areas of my expertise. My time at TCTC has provided me with numerous opportunities and has given me a strong head start toward my future career.
Olivia Berry
Badger
College credits
Earn up to 48 college credits through academic courses and articulated credit at individual colleges through this program
Industry credentials
Industry-recognized credentials and certifications are embedded into this program
Student organizations
Participate in BPA — which aims to provide students ways to learn and achieve through competitions
Program supervisor
Have questions or need more information about this program? Contact Mrs. DeToro at 330-847-0503 x1038