Trumbull Career & Technical Center’s (TCTC) interactive multimedia instructor and students won first place for their participation in the Ohio “Just Drive” contest sponsored by NJM Insurance Group (NJM), and hosted by the national nonprofit, Impact Teen Drivers (ITD). The school will be awarded a $10,000 educational grant for their social media campaign.
The student campaign included producing 30-second PSA videos, creating a mascot named “JD” to promote safe driving on social media platforms, posting print infographics throughout the school, and hosting an interactive “Just Drive” event at the TCTC.
Students also submitted 30-second video PSAs for individual entry scholarships. Lexis Bell of TCTC won second place for the PSA “Drive Distractionless,” which used sketches to educate drivers about simple ways to create good habits and avoid distraction. Lexis will be awarded a $2,500 scholarship.
NJM announced the winners during Global Youth Traffic Safety Month in special virtual showcases throughout social media on May 26, 2022. During the virtual events, participants viewed clips from the submissions.
“Our students worked so hard to collectively develop a campaign that encourages their peers to create safer driving habits,” said TCTC program instructor Kristofer Doran. “These students are truly deserving of this award for the level of thought they put into their campaign.”